With local toy lato-lato, Traders to penetrate global markets

With local toy lato-lato, Traders to penetrate global markets

Reported by: Dini


Jakarta, January 30, 2023/Indonesia Media – During the event of Business Gathering at Permanent Trade Exhibition, Indonesian Trade Ministry, there was an atmosphere of relaxation among the participants, including Piotr Firlus, first Secretary, Head of Political and Economic Section, the embassy of Poland. When taking a sip of coffee, some of the participants played Toy Lato Lato. Seriousness occurred, yet it was relaxed at the start for the company representatives who were supposed to give presentation at the exhibition. The representatives are coming from various companies, including exporter of toys, coffee bean, chilli sauce & shrimp crisp. They presented their company profiles and export commodities in front of the delegate representatives of Poland and France who joined the event. Jacky (Hong Xiang-Cai), the director of toys producing company, PT Jaya Makmur, who participated in the event, gave his presentation in English. There, he took his turn described the toys products which target export markets. He also brought some samples of toys and gave it to the participants. He showed the participants how to play toy lato-lato, and the atmosphere turned relaxed. Even, some of them started to laugh when Piotr Firlus played it confidently. All the participants and delegates spontaneously shared their experiences of playing toy lato-lato. “Wow! That is lato-lato. I happen to remember my children, who are fond of playing popular toys,” said Piotr Firlus.


Hong Xiang Cai admitted that the toys turn phenomenal. The toy lato-lato turns trendy and people in every country in the world play the toys. Therefore, he can see the phenomena and starts to develop an innovation of toy lato-lato into various forms. Then he distributed the samples of toy lato-lato, including to Piort Firlus. After Piort Firlus felt confident to play, everybody started to follow him. He said that there were some benefits and obstacles when building the industry of toys. One of the obstacles to market the toys, is local industry is facing strong competition. “If one type of toys turn trendy, many similar products made by the companies, will be different. Therefore, the competitive impact of the price which will never hike up. So we (traders) have to be smarter with new innovation,” said Jacky.

Business gathering is weekly event, organized by Directorate General of National Export Development (DGNED), Indonesian Trade Ministry. The event offers many opportunities for participants to establish connection/networking and get familiar with Indonesian products from local producers. (VAP/IM)

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