BNI’s CSR Program Gives Ambulance to RSSN’s Needy Patients in Sunter Area
reported by: Liu Setiawan
Jakarta, March 28, 2024/Indonesia Media – PT Bank Negara Indonesia (BNI) was sure that the program of Corporate Social Responsibility (CSR) in the healthcare sector proved to be effective, combined with another program which had been contributed so far towards the society in which they got much benefit from. Therefore BNI Regional Office (Kanwil) Jakarta 12 donated one unit of ambulance in order to improve the health services to the patients, society who were needy, deserved to get (services) especially in the area nearby Kanwil Jakarta 12. “CSR is what BNI makes an effort for stakeholders, customers in the area nearby BNI office, enhancing society. We chose Satya Negara hospital (RSSN) Sunter, doing CSR in healthcare, by giving away an ambulance. We donate CSR for the hospital of Satya Negara after we learned that there are programs of RSSN which provide health services for the needy people,” said the head of BNI branch office Jakarta city center, Setyo Adi told Indonesia Media.
The donation ceremony of BNI’s ambulance to the management of RSSN including senior director, Professor Satyanegara 黃金城 took place in the parking lot, which is located in Sunter area. CSR programs can benefit society while boosting their brands. A socially responsible company is accountable to itself and its shareholders. CSR is commonly a strategy employed by large corporations. The more visible and successful a corporation is, the more responsibility it has to set standards of ethical behavior for its peers, competition, and industry. “BNI is doing CSR, and not merely doing business. there is a contribution to society. We work together with RSSN to help needy people,” said Setyo Adi.
Meanwhile, Area Head of BNI, Regional Office Jakarta 12, Inu Bramandany said that CSR focused more on the surrounding and really paid attention to the society. It happened that this time CSR was focused more on tools, facilities of healthcare. The overall CSR programs of BNI include the donation of educational facilities, and also provide revolving funds to cooperatives, empowering micro, small, and medium enterprises (MSMEs) which deserve to get the fund. “We have discussed with RSSN management, and learned that there is a program of giving health services to the people, such as emergency medical services. An ambulance is much needed to take patients to the nearest medical center, providing the care we need in the shortest amount of time. The ambulance is provided freely, at no cost for patients who are needy. So we joined the program, that we can help the people,” Inu Bramandanu told Indonesia Media.
At the same place, Professor Satyanegara (黃金城) said that the ambulance is a gift which proves valuable for RSSN, since there is bigger necessity for it. Ambulance is needed, especially in the night time when a paramedic or nurse and a driver have to treat patients at the site of an emergency. Besides, ambulances are used when transferring patients to another hospital for intense medical treatment. Emergency ambulance helps to carry the patient when emergency occurs. “When nurse paramedics need to transfer the patient to another hospital, especially in the middle of the night, for intense treatment, we really need an ambulance,” said Professor Satyanegara
BNI’s gift, an ambulance, is given to RSSN at the right time. Some ambulances, owned by RSSN, especially the machines have to be controlled to guarantee mobility. “The machines of old ambulances, owned by RSSN, are older models. We really need another ambulance with a newer model, and the age (of the newer model) should not be as old as I am (85 years old). In evening time, ambulance’s mobility to carry patient is much needed,” said Professor Satyanegara (黃金城) with his sense of humor. (LS/IM)
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