Sapphire Sky hotel management receives ITTA Awards 2024/2025, Though Three-year Takeover
reported by: Liu Setiawan
Jakarta, December 20, 2024/Indonesia Media – It has just been operational, when the country’s total daily COVID-19 cases was almost close to zero (June 2023), a family business of Judi Djohari (Djiauw Joe An / 饒有安)took over a hotel located in the area of BSD (Bumi Serpong Damai), South Tangerang (Tangsel) city, changed straight the marketing strategy by promoting excellent service, creating convenient ambience of family gathering. Three years of hard work turned fruitful, after the new management led by Djiauw Joe An managed to achieve the hotel’s yearly occupancy rate of 75 percent. The hotel was awarded by the prestigious ITTA Awards – Indonesia Travel & Tourism Awards 2024/2025 for the category of Indonesia Leading Family Friendly hotel. “Last year, we received ITTA awards too for the category of Leading Design hotel,” said the director of Sapphire Sky hotel, Adi Nugraha.
ITTA Awards was held in Swissotel Jakarta PIK Avenue, attended by the president of ITTA and foundation board members. Besides Sapphire Sky, other hotel operators and the tourism industry receive awards in their respective categories. ITTA Foundation presents the annual Indonesia Travel and Tourism Awards, serving to recognize, reward and celebrate excellence across all sectors of the Indonesia travel and tourism industry. “For us, the ITTA awards is an achievement that we are proud of. All hotel staff and management team of Sapphire Sky. We keep on improving the system and service. Although the award category is Family Friendly but during weekdays, the hotel functions mostly for business activities. If there is an event in ICE BSD, many people spend the nights in our hotel. But during weekends, many families come,” said Adi Nugraha.
Hotel takeover deal was made (by 饒有安), from the previous owner, was largely due to the effects of COVID-19 starting from March 2020 till midyear in 2023. During the covid, the government of Indonesia made a decision of assessment of a hotel-based COVID-19 isolation and quarantine strategy. All international travelers (foreign national) who will enter the territory of the Republic of Indonesia shall make readjustments with vaccination certificates, PCR test provisions, and hotel-based COVID-19 Isolation. “the family business of饒有安 by taking over the hotel, decides to keep the brand unchanged, and remains Sapphire Sky hotel. that is not an international chain hotel either, but a local brand. We adjust straight business strategy which is effective to explore the market. Sapphire Sky’s facility is more like a 5-star hotel, providing luxury and excellent level of services. There is a facility service of afternoon tea (from 3 till 6 pm) in the lounge. Guests can order during business meetings. For Indonesian food, served in the restaurant, including rendang meatball curry with the soup. From all good services, we create convenient ambience for families during weekends, and feel comfortable when doing business during weekdays,” said Adi Nugraha. (LS/IM)
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